Video Campaign : Assignment 3.2

For my video campaign class assignment, I chose to breakdown Discovery Channels marketing plan behind "The World Is Just Awesome".  The video campaign was first released on DiscoveryChannel.com on April 28, 2008.  The objective was to create a Discovery Channel commercial marketed within Discovery Channel and it's sister channel's.  Their promotion strategy was to brand themselves in a unique way, using …

Example of a Social Media Policy: Assignment 3.1

Twenty Five percent of companies have social media policies written for the workplace that executives and personel should adhere to.  A statistic referenced in Professor Steven Van Belleghem's Slideshare Presentation.  Viewslide 121/167.  Blog article found in Tech Crunch posted September 14th, 2011 by Robin Wauters. Below is an example of a social media policy intended for executives and personel for the workplace. …

Exercise : Evaluation of the e-commerce website LivingSocial

For our take home exercise in Interactive Marketing we're required to choose a favorite e-commerce website, review it for 10-15 minutes and come prepared to discuss why the website, from a usability standpoint, represents a positive or negative experience. One of my favorite e-commerce sites that I check on a daily basis from my desktop …

Social Graph : Assignment 2.3

::  Social Graph :: My Twitter page @MrsAnnPisano currently has over 156 followers (and growing as of September 6, 2011). Below is a screen shot of my HootSuite Dashboard listing my Home Feed, Mentions, Direct Messages and Sent Tweets

Measure Metrics of a Video Campaign : Assignment 2.2

:: Measure Metrics of a Video Campaign :: The Old Spice video campaign "The Man Your Man Could Smell Like" debuted their commercial Super Bowl 2010.  Immediately right after their Super Bowl commercial slot, the video became viral on YouTube and then became interactive through Twitter and also with the help of interactive video developers …