Show and Tell: Social Media Content Creation, Brand Management, and Event Planning

THRIVE 2015 Conference Sponsorship Project Scope: Coordinated Avison Young's sponsorship of THRIVE conference; Traveled to the Marriott Westfields in Chantilly, VA to set up sponsorship event table; Used corporate display materials along with other takeaway pieces; Tracked social media exposure of the event. #THRIVEinVA Tweets posted by Ann Pisano from @mrsannpisano ICYMI: Flickr slideshow from …

Doing Business 2.0 | Marketing your Business in DC

Doing Business 2.0 | Marketing your Business in DC

Social Media Week

Hope to see some familiar faces during this years Social Media Week #SMW12 in Washington, DC.  I'm planning to attend the following events.  Check out Social Media Week 2012 - Live Infographics  http://ig.socialmediaweek.org/ Monday, February 13th Creating & Managing High Quality Online Conversations Wednesday, February 15th The Realities of a Converging Media Environment: How to …

How Social Media and Interactive Marketing Entices Retail Shopping

Retail companies are improving their marketing strategies to drive new and loyal customers through their stores.  They have become more involved in the use of social media and interactive marketing to entice its shoppers.  An outfitters retailer, who has successfully used these new marketing methods effectively is REI (Recreational Equipment Incorporated). From what I remember, …

Exercise : Web Analytics Use on Company Website

For our second take home class assignments for my Interactive Marketing class we're responsible on reading three articles on the subject of web analytics in Occam's Razor blog written by Google's Analytics Evangelist, Avinash Kaushik.  Our second exercise is to check our employer's website and if it has analytics.  If our company did not add …